I have a theory about writer’s names and titles on covers of books. I have observed this trend over the years and come to this conclusion. When an author is first published, the name of the book is given prominence. So the name of the book is in bigger font than the name of the author. Once the writer becomes famous his name is the one in bigger font than the title of the book. In the middle, when the book and the author are becoming famous, the name of the author and the name of the book are in the same size.
Having said this, I will also say that there are exceptions. The HP books are the biggest exceptions. J.K Rowling’s name hasn’t been changed to a bigger font since the first HP book. But in majority of the cases, my theory still stands.
Let’s look at an example cover that would prove my point.
<-The cover of Norwegian Wood, (written in 1987, translated in 1989) in 1996 – when the author was just beginning to be prominent in the English speaking world – has the name of the author and the title of the book is practically the same size.
This is the same book Norwegian Wood but in 2000. But this time, Murakami was well known in publishing circles. ->
<- When I bought the same book last year (2004), the name of the author was really prominent.